With summer upon us and some down time hopefully on the cards, it’s the perfect time to catch up on the latest Ecommerce must-reads. We’ve done the groundwork for you by putting together our top 12 picks, covering topics like multichannel marketing, blockchain technology, start-up strategies, funding your business, and producing successful videos.
Break Through the Noise: The Nine Rules to Capture Global Attention
Author: Tim Staples and Josh Young
Buy it: Kindle $14.99; Hardcover $17.70
Break Through the Noise is a book that teaches the reader smart video development techniques for viral content marketing. It makes bold statements that promise millions of views using a nine-step approach to launch a product or service, all without breaking the bank.
Unblocked: How Blockchains Will Change Your Business (and What to Do About It)
Author: Alison McCauley
Buy it: Paperback $25.33; Kindle $9.95; Hardcover $21.00.
Unblocked offers a step-by-step guide to understanding blockchain and learning how to leverage it. McCauley warns of the risks overlooking blockchain technology can create, explaining that if you do, you run the risk of putting your business at a competitive disadvantage. Preparation and response solutions to the looming blockchain revolution is a must.
Effective Multichannel Marketing: Integrate Paid, Owned, Earned Channels and Maximize the Digital Marketing Mix
Author: Ann Stanley
Buy it: Paperback $37.95.
Effective Multichannel Marketing is a book that seeks to streamline your marketing pathway by combining tasks such as paid advertising, content marketing and influencer marketing into one strategy. Stanley advises her readers to avoid the mistakes of scattered marketing. This can be done by synchronising your brand message, gaining a more accurate measurement of your marketing results, and considerably improving your productivity.
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
Author: Marc Randolph
Buy it: Kindle $14.00; Hardcover $18.90.
That Will Never Work is a book by the co-founder of Netflix, Marc Randolf. It explains how Netflix started with a simple concept and turned into a digital empire. A great read for anyone interested in the fundamentals of a starting your own start-up, it answers questions like: How do you begin? How do you handle failure and success? And what does success actually look like?
Everything Is Figureoutable
Author: Marie Forleo
Buy it: Kindle $12.99; Hardcover $22.50.
Everything Is Figureoutable is an insightful guide for re-training your brain to think more creatively and positively, particularly when facing setbacks. Forleo wants to teach her readers how to overcome challenges like a lack of time, money, and criticism from detractors. By using her fail-proof test when making decisions, you can learn to make the right ones in high-stakes situations.
The High Achiever’s Guide: Transform Your Success Mindset and Begin the Quest to Fulfilment
Author: Maki Moussavi
Buy it: Paperback $18.95; Kindle $14.99.
The High Achiever’s Guide wants to set you free from the confines of traditional success so you can discover what truly fulfils you. It does this by focusing on four major themes of personal development. By identifying the mindset and beliefs that hold you back, you can recognise the external or internal factors that drive you, clearing a space for an improved way of thinking that helps you commit to the vision you have for your life.
Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow
Author: Michael J. Mcfall
Buy it: Paperback $16.95.
One for aspiring business owners, Grind is a book that helps you identify profitability strategies using common sense. By growing these concepts into a positive-cash-flow business, McFall uses his insight and expertise to teach you the real fundamentals of hustle, self-evaluation, and commitment.
Create: Tools from Seriously Talented People to Unleash Your Creative Life
Author: Marc Silber
Buy it: Paperback $13.38; Kindle $12.71
Creativity is an essential part of producing a standout business. Create teaches you how to rediscover the artist within you, how to free your imagination, and how to focus on overcoming the barriers to innovation. By avoiding the traps of procrastination, overthinking, and self-doubt, Silber believes you will gain certainty, confidence, and genius in your self-expression.
Target Funding: A Proven System to Get the Money and Resources You Need to Start or Grow Your Business
Author: Kedma Ough
Buy it: Kindle $15.49; Hardcover $17.70.
Target Funding is a book about a proven sustainability strategy for business funding. By learning about all the options available to you, such as conventional, alternative and diversity funding, you can get your company or project off the ground in no time. How to access these funds based on your needs, demographic, industry, location, and other variables are all revealed by Ough.
Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits
Author: Brainard Carey
Buy it: Paperback $9.20; Kindle $9.99.
In this book, Carey shows you the best way to develop social media campaigns to reflect your personality, share your unique offerings, and achieve your goals. Using social media to earn a living, you can learn how to build a following, maintain an authentic image, and share information creatively.
Blockchain for Everyone: How I Learned the Secrets of the New Millionaire Class (And You Can, Too)
Author: Sir John Hargrave
Buy it: Kindle $12.99; Hardcover $26.99.
Blockchain for Everyone is an essential guide for anyone looking to gain a better understanding of and/or ways of profiting through blockchain. By learning the formula for investing in bitcoin and blockchain using easy, real-life examples, you will gain a step-by-step instruction manual on how and when to buy bitcoin, cryptocurrencies, and other blockchain assets.
Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead
Author: Tony Saldanha
Buy it: Kindle $17.93; Hardcover $18.87.
Tony Saldanha, former Procter & Gamble vice president for IT and shared services gives his insight into Why Digital Transformations Fail, offering an alternative strategy for a more successful transformation. His five-stage process is designed to make digital technology the backbone of any company, using associated disciplines at every stage that are vital to success, plus a checklist of questions to keep the reader on track.